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Customer Relationship Management: Integrating Marketing Strategy And Information Technology

Customer Relationship Management: Integrating Marketing Strategy And Information Technology

Name: Customer Relationship Management: Integrating Marketing Strategy And Information Technology

File size: 853mb

Language: English

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Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. CUSTOMER RELATIONSHIP MANAGEMENT: INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY. Front Cover. William G. Zikmund. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. CRM's purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration.

Customer relationship management: integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. mediterraneanwar.com: Customer Relationship Management: Integrating Marketing Strategy and Information Technology () by William G. Zikmund;. Welcome to the Web site for Customer Relationship Management: Integrating Marketing Strategy and Information Technology by William G. Zikmund, Raymond .

Get this from a library! Customer relationship management: integrating marketing strategy and information technology. [William G Zikmund; Raymond McLeod;. 6 Dec Customer Relationship Management: Integrating Marketing Strategy and Information Technology / Edition 1. ISBN ; ISBN Customer Relationship Management: Integrating Marketing Strategy and Information Technology (English, Paperback, William G. Zikmund, Raymond McLeod. Customer Relationship Management: Integrating Marketing Strategy And Information Technology (English, Paperback, William G. Zikmund Raymond Mcleod Jr. Customer relationship management: integrating marketing strategy and inforamtion technology. by William G Zikmund; Raymond Mcleod; Faye W Gilbert.

Home ›; Details for: Customer relationship management: integrating marketing strategy and information technology /. Cover image. Normal view MARC view. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. By William G. Zikmund. Customer Relationship Management. Customer Relationship Management: Integrating Marketing Strategy And Information Technology Paperback Books- Buy Customer Relationship Management. Professor of Marketing, University of Southern Mississippi. Verified email at usm. edu. Health caredecision Customer relationship management: Integrating marketing strategy and information technology. WG Zikmund, R McLeod, FW Gilbert.

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